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2023 OPPO Mobile phone Market Report

Jul 04 , 2023

2023 OPPO Mobile phone Market Report


International market:

According to Canalys, a well-known market analyst, global smartphone shipments fell 13% in the first quarter of 2023 to 270 million units, the seventh consecutive quarterly decline.


However, in this context, OPPO won the global TOP4 in the first quarter of 2023, becoming the only Android manufacturer to achieve market share growth in the global TOP5 brands! Its global market share in 2023Q1 was 10%, up 1 percentage point from last year.


Domestic market:

According to the latest report from TechInsights, Chinese smartphone shipments in Q1 2023 fell by 13% year-on-year. It was the fifth consecutive quarter of double-digit declines in the Chinese market.


From the perspective of manufacturer share, in the first quarter of 2023, OPPO's shipments in the Chinese smartphone market reached 12.5 million units, accounting for 20% of the market share, ranking first in the Chinese smartphone market, achieving strong reverse growth.

In the folding screen market, OPPO is also superior. According to IDC data, in the first quarter of 2023 China folding screen mobile phone market, OPPO achieved 35% market share, and ranked first.

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